Nike's Way: 8 Principles to Win the Business Crown

Author: Sun Liwu
Publisher:
Publish Date: 2005-10-01
Features: Owning a pair of "Nike" is the dream of millions of teenagers. The "Nike" brand is deeply rooted, and its success is no accident. This book fully traces the development journey of this world sports, completely reveals Nike's core competitive brand marketing methods, deeply experiences Nike's creative advertising and virtual business model, and comprehensively analyzes Nike's management secrets, showing you the success secrets of Nike winning the commercial crown! Today, the "Nike" brand is deeply ingrained. Owning a pair of "Nike" shoes has become the dream of millions of teenagers. The success of Nike is no accident; it has its own success secrets. This book provides a detailed analysis of the company from several aspects, including its development history, brand, advertising marketing, business strategy, competitive strategy, corporate culture, innovation strategy, and social responsibility, enabling readers to learn the most knowledge in the least amount of time. This book is suitable for reading by corporate managers, business professionals, consultants, and those interested in the Nike company.