Author: Gao Xing
Publisher:
Publish Date: 2005-09-01
Features: This book provides a thorough and detailed analysis and argument on the management of the China Reinsurance (China PICC) brand, especially its visual identity management. The author, with a solid theoretical foundation and practical work experience, offers in-depth reflections on brand design for insurance companies, enriching the theory of insurance culture construction in China.
Reincarnation: The Journey of PICC Brand Visual Identity: The Journey of PICC Brand Visual Identity
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