Hedgehog Entrepreneurship In-depth View on Deep Marketing

Author: Cheng Shaoshan
Publisher:
Publish Date: 2005-10-01
Features: The in-depth marketing theory elaborated in this book is the core marketing philosophy and consulting tools of Qun Chuangye Marketing Consulting Company. Based on the strategic height and vision of modern industrial division and value chain collaborative competition, the in-depth marketing theory comprehensively enhances modern marketing concepts, forming a unique marketing theory system. It fully integrates the characteristics of domestic market competition, developing a set of sharp and practical strategies and methods. After nearly two decades of refinement through consulting research and market practice testing in dozens of companies, the in-depth marketing theory has become more perfect and effective, giving the consulting team enough confidence and capability to break industry norms first, promising clients: "Service first, pay later—no satisfaction, no charge!"