International Business (5th Edition)

Author: (USA) Hill
Publisher:
Publish Date: 2005-09-01
Features: This is a novel, well-documented, well-structured, and comprehensive international business textbook. With the advent of globalization in the world economy, the world is changing rapidly. When a company goes global and becomes an international enterprise, it will face a series of new challenges. International managers need to implement various strategies and policies to address these challenges. This book explores the differences among countries in politics, economics, law, and cultural customs; examines the environment of international trade and foreign investment; reviews the international monetary system, the nature of the foreign exchange market, and emerging global monetary systems; provides an in-depth analysis of the strategies and organizational structures of international enterprises; and elaborates on the management of various internal operational functions of international enterprises, including production, marketing, human resources, finance, and accounting. The book systematically introduces various important theories and the latest research findings in related fields, emphasizing the close connection between theory and practice. The selected cases are all drawn from real events in the international business arena, making them highly engaging to read. The added "Research Tasks" in the new edition are particularly beneficial for cultivating students' research skills. This book can be used as a teaching material for management faculty in higher education institutions, senior undergraduate students, graduate students, and MBA students. It can also serve as a reference book for middle and senior management personnel and practitioners in multinational and foreign-invested enterprises.