Entrepreneurship Management: 2nd Edition

Author: William A. Salaman
Publisher:
Publish Date: 2005-09-01
Features: As a textbook, this highly popular textbook has been revised, covering everything from the basic concepts of entrepreneurship management to emerging issues. The book emphasizes that entrepreneurial plans, management skills, and entrepreneurial passion are the conditions for entrepreneurship. It is co-authored by several senior scholars from Harvard Business School engaged in research on entrepreneurship management and social practitioners. It depicts the efforts of entrepreneurs as they ultimately become general managers, striving to integrate and coordinate relationships between various departments of the organization. Additionally, biographies and case studies from many industries and enterprises illustrate the diverse and imaginative thought processes of entrepreneurs. The book is practice-oriented and can be used for individual study or combined with case studies and other materials. Teachers will find that the selected excerpts in the book are rich, timely, and truly "priceless," and the questions at the end of each chapter help inspire and enhance students' discussion enthusiasm. As a reference book Entrepreneurship Management (2nd Edition) provides a highly comprehensive new resource for entrepreneurs, serving as both an entrepreneurial guide and an authoritative reference. The book covers every stage of entrepreneurship: generating and evaluating ideas; developing business plans and securing shareholder support; raising capital and financial management and other operational management during enterprise growth. Entrepreneurship and venture capital are driving the development of the knowledge economy. Without entrepreneurial and venture capital activities, there would be no rapid development of today's high technology and the commercialization of a large number of achievements, nor would there be the prosperity and development of the knowledge economy. This book is the main textbook for Harvard Business School's "Entrepreneurship Management" course, incorporating a wealth of experience accumulated from entrepreneurial and venture capital management activities in mature market economies. From cases to theories, from positive evaluations to failure analysis, the content is detailed, rich, and thoroughly insightful. The book is divided into 4 parts and 34 chapters. Part I: The Concept of Entrepreneurship, discusses entrepreneurial blueprints, how to reflect on entrepreneurial spirit, the "short-sightedness" of capital markets, how to prepare for the future, why honesty should still be upheld even when it is not rewarded? The common path of entrepreneurship, discovering business opportunities on the Internet; Part II: Strategies and Techniques for Starting, Merging, and Nurturing Entrepreneurial Enterprises, discusses evaluating entrepreneurial opportunities, allocating resources, and managing growing enterprises; Part III: Innovation and Entrepreneurship in Large Enterprises, discusses the difficult path of innovation, driver-based planning, alternative technologies, innovation-oriented management, and innovative business; Part IV: Entrepreneurship in the Non-profit Sector, discusses "investment" in charity: what can foundations learn from venture capitalists, starting non-profit organizations, survival strategies: an interview with John Thorne of the Natural Resources Defense Council. This book is suitable for teachers and graduate students in EMBA, MBA, and enterprise management programs at universities and colleges across the country, as well as mid-level and senior managers in enterprises and career managers.