Kleppner Advertising Tutorial. 15th Edition

Author: Russell Reilly
Publisher:
Publish Date: 2005-08-01
Features: Kleppner is a renowned figure in the American advertising and marketing industries, and his works are revered by students of advertising as the "bible." For his outstanding contributions to advertising education, he was awarded the "Clayton Cup." People say: "When facing any advertising-related issue, 'Reilly' is the name that comes to mind first." This book places advertising within the framework of integrated marketing, using numerous real advertising examples and research materials as evidence. It employs captivating images, vivid copywriting, ingenious creativity, and meticulous layout to reveal the close connection between advertising itself and other marketing communication factors. It provides precise descriptions of each stage of advertising, allowing readers to experience the excitement, fun, and challenges inherent in the advertising industry. This book is now in its 15th edition and is a treasure trove for the advertising industry.