Promotional Practical Strategy

Author: Zhu Wenxin Dai Hui
Publisher:
Publish Date: 2006-01-01
Features: In today's increasingly competitive fashion industry, how to make your store stand out among numerous competitors is the primary weapon for success. "Promotion." This book provides a detailed analysis and elaboration on the theory and practice of promotion from aspects such as promotion planning, promotion techniques, and promotion evaluation. For the staff of terminal stores in the vast fashion industry, it is an invaluable, specialized promotion guide for the clothing industry, highly practical and operational.