Packaging Design Practice

Author: Cao Fang
Publisher:
Publish Date: 2005-08-01
Features: This book selects 50+ successful packaging design examples from around the world. From American weather-resistant coatings to Russian whiskey; from detergents to high-tech lighting. Each example includes an analysis of design highlights, text descriptions, and renderings, sure to provide valuable inspiration for packaging designers. Today, packaging design has become one of the most exciting design fields. For a product's packaging to succeed in sales, it must capture a customer's attention within a second and convey accurate information. Therefore, packaging design is a comprehensive art that integrates elements such as trademarks, advertising, displays, and promotions. Packaging designers also need to understand the entire production and drafting process. This book selects 50+ successful packaging design examples from around the world. From American weather-resistant coatings to Russian whiskey, detergents, and high-tech lighting. Each example includes an analysis of design highlights, text descriptions, and renderings, sure to provide valuable inspiration for packaging designers.