Design Practice of Visual Recognition Systems

Author: Li Mian
Publisher:
Publish Date: 2005-08-01
Features: To make system design more standardized and aligned with the corporate (organization, unit) image strategy, and to achieve a more perfect visual form—this is likely the author's intention. Since system design is a sub-system within the corporate (organization, unit) CI strategy that is most intuitive and most visually impactful, it uses basic elements of graphic design—points, lines, shapes, typography, and color—to interpret and represent the corporate (organization, unit) philosophy. This strengthens the visual impression of the corporate (organization, unit) philosophy among the public, enabling them to quickly recognize and identify the corporate (organization, unit) logo and, in the process, perceive the corporate (organization, unit) spirit and values. Given that over 80% of the information people receive daily comes from the visual sense, the visual identity system is both the starting point for the public's impression of the corporate (organization, unit) and the endpoint for their purchase recognition of the corporate (organization, unit)'s products (services). Thus, the importance of VI is self-evident. The author of the book has extensive experience in IV design, with numerous successful case studies and a background in teaching VI design at the university level. Theory grounded in practice will provide readers with unique creative approaches to VI and correct design methods. The design process of successful VI project cases allows us to understand the author's thought process during creation and the techniques used in production, enabling readers to learn by analogy and benefit greatly.