Here is the translation of the given content: "Showcase Design Practice"

Author: Ren Zhongquan
Publisher:
Publish Date: 2005-08-01
Features: Display is both an ancient behavior and a trendy behavior. Plants display their vibrant colors to ensure the continuation of their species, and similarly, animals demonstrate their strengths to secure opportunities for survival and reproduction—all of which are stored as instincts in their genes. Human display behavior, in addition to this survival instinct, involves more social factors. The greatest difference between humans and animals is that humans create culture. Since the advent of language, humans have used it to narrate life and convey ideas. Display is an information dissemination behavior that takes space as its premise and primarily relies on visual communication. As times change, display design undergoes continuous evolution and development, and the understanding and definition of display design are also constantly explored. The spatial concepts presented in this book are fundamentally based on the premise of human existence. As a topic in spatial design, space exists relative to the designers and visitors as the main subjects. It exists relative to the behaviors and psychology of designers and visitors.