Event Economics

Author: Liu Dakuo
Publisher:
Publish Date: 2004-08-01
Features: This textbook is intended for university students, vocational and technical college students, as well as individuals who are interested in or working in the exhibition and convention industry. It explains fundamental economic phenomena in the exhibition and convention industry using simple economic language. This Exhibition and Convention Economics is written strictly in accordance with economic thinking and academic standards, with the main content including:
1. The demand theory of exhibitions and conventions. This covers exhibition markets, exhibition products, the mechanism of exhibition demand, demand subjects and motivations, demand elasticity, and factors influencing demand.
2. The supply theory of exhibitions and conventions. This includes the supply subjects of exhibition products, production behavior, requirements for price formation, supply elasticity, supply structure, supply scale, and influencing factors.
3. Decision-making behavior of exhibition participants under asymmetric information. This covers phenomena such as bounded rationality, asymmetric museum information, moral hazard, opportunistic behavior, collusion, and game theory in the exhibition industry, along with their development patterns.
4. Industrial organization and market structure of the exhibition and convention industry. This includes the exhibition industry chain, competition and cooperation in the exhibition industry, market structure and performance, as well as the behavior characteristics and patterns of mergers, reorganizations, integration, and groups in the exhibition industry.
5. Government behavior and management systems in the exhibition and convention industry. This includes the modes and trends of international development in the exhibition industry, as well as the opportunities and challenges faced by the exhibition industry in the process of international development after the entry into the WTO and the signing of the CEPA.
6. Government behavior and management systems in exhibitions and conventions. This includes the definition of functions and division of labor between the government, enterprises, and industry associations, the theoretical basis and methods of government participation in exhibition activities, as well as administrative, legal, and economic measures used by the government to encourage or restrict the development of the exhibition industry.