International Marketing

Author: Kou Xiaoxuan Wang Yongping
Publisher:
Publish Date: 2002-08-01
Features: Classic series textbooks for core courses in economics and management at higher education institutions. This book is part of the series, comprising a total of eleven chapters, covering topics such as: modes of enterprise entry into international markets, the economic and political environment of the international market, the cultural and legal environment of the international market, and more. It provides a detailed and systematic exposition of contemporary international marketing. The book features comprehensive content, innovative perspectives, and avoids abstract or tedious explanations. It includes illustrative cases to aid understanding and reading, combining scientific rigor, knowledge, and theoretical depth. It serves as an excellent textbook for students majoring in economics and management, as well as an outstanding reference for non-economics and management professionals.