Honda Spirit

Author: Hong Mingzhou
Publisher:
Publish Date: 2005-07-01
Features: This book elaborates on the corporate spirit of Honda. It analyzes how HONDA created a profit of 640 billion yen annually during an economic downturn. It reveals the behind-the-scenes story of Honda's termination of its 40-year partnership with China Taiwan SYM. A staggering profit of 640 billion yen, a post-tax surplus of 372 yen per share, allowed Honda Motor's stock price to remain between 4,200 to 6,000 yen during Japan's economic recession. Amidst Japan's sluggish recovery and the global economic downturn, Honda's remarkable strength has garnered attention, sparking curiosity: How did Honda achieve this? However, at the height of Honda Motor's momentum, the company decided to terminate its partnership with its 40-year overseas collaborator—Taiwan SYM. What issue led to the rift between the two parties? Who among the separately established Taiwan Honda and SYM Huang family will likely emerge victorious first?
In 1952, four years after its founding, Japan Honda Motor received its first overseas customer order for Honda products, with the buyer being Ching Feng Hsing, operated by Huang Shih-hui's father, Huang Chih-chun. In 1962, Honda Motor signed its first technical cooperation contract with an overseas factory, once again partnering with SYM Industrial, founded by Huang Chih-chun. The last meeting between the two parties ended in a deadlock on December 25, 2001, formally ending their 40-year partnership. Taiwan Honda, established solely by Honda Motor, can it restore HONDA's former glory in Taiwan and even become one of the top three automotive brands after localization? After parting ways with Japan Honda and partnering with the South Korean automaker Hyundai, can SYM join the ranks of Taiwan's top three automotive manufacturers? Read this book to gain a detailed analysis of the corporate spirit of Japan Honda and the rise and fall of its 40-year partnership with China Taiwan SYM!