Next wave of the economy's strategic thinking

Author: Kusumano
Publisher:
Publish Date: 2003-08-01
Features: The MIT Sloan Management Review is widely acclaimed for its long-standing focus on corporate strategy and its compilation of forward-thinking ideas. This book revolves around the strategic principles of the new economy, where top thinkers in the field express their views from four aspects: strategy and value creation; maintaining flexibility in a dynamic environment; strategic decision-making under uncertainty; and formulating development strategies in a rapidly changing market. The book demonstrates that the formulation of successful strategies is an endless process of applying creative thinking to ask questions and reflect on issues. During the writing process of this book, many experts have made contributions.