Finance: Fundraising

Author: Gan Huaming, Editor-in-Chief
Publisher:
Publish Date: 2003-09-01
Features: The "EMBA/MBA Core Curriculum" we compiled and wrote is divided into two volumes. The first volume includes "Corporate Strategy" (CORPORATION STRATEGY), "New Product Development" (NEW PRODUCT DEVELOPMENT), "Marketing" (MARKETING), "Production" (PRODUCTION), "Purchasing" (PURCHASING), "Finance" (FINANCE: Fundraising and Usage), "Human Resources" (HUMAN RESOURCES: Organization and Personnel), "Management Methods" (MANAGEMENT METHODS), and "MBA Core Curriculum Study Outline (Volume I)"; the second volume includes "Business Process" (BUSINESS PROCESS), "Project Management" (PROJECT MANAGEMENT), "Coopetition" (COOPETITION), "Entrepreneurship" (ENTREPRENEURSHIP), "Casebook" (CASEBOOK), "Accounting" (ACCOUNTING), "Corporate Equity: Chinese Rules," "Corporate Equity: International Models and Global Comparisons," and "MBA Core Curriculum Study Outline (Volume II)." These are based on the famous and widely used textbooks in various fields of Western and European business administration, which embody the universal and applicable knowledge of business management. Systematically studying these textbooks will give you a comprehensive understanding of the core and elective courses for MBA and EMBA. (Additionally, we have organized the writing of the "MBA/MPA Core Public Curriculum.")
Achieving success requires talent, and outstanding business management talent needs to receive top-tier education. Practice has proven that MBA and EMBA education is the most perfect education in the world today for cultivating professional entrepreneurs. All those who are determined to pursue career development in the business world and ultimately achieve success should seize the opportunity to solidify their knowledge foundation. Through self-study, mastering the basic content of the MBA and EMBA core curriculum can open your eyes, give you a sudden realization, and provide you with a brand-new sense, perspective, concept, realm, and experience.