Marketing Mastermind Su Qin

Author: Wu Zhiming
Publisher:
Publish Date: 2004-04-01
Features: has always been simply regarded as a persuader, but in fact, he was also a successful marketing expert. Su Qin promoted the strategy of uniting the six states through his eloquence, targeting different audiences, catering to their desires, presenting the pros and cons, either inspiring or motivating, or shaming or enticing. He emerged as a rising star, standing against other persuaders, ultimately convincing the six states to adopt his theory, taking the blood oath at the Huanshui River, forming the alliance, achieving success, wearing the seals of the six states, becoming renowned for a time, and forcing the Qin people to close the Hangu Pass for fifteen years, demonstrating the great wisdom of marketing he possessed. The modern market environment is very similar to the Warring States period. Many products compete for the same market share, product homogenization is increasing, and customers have a wider range of choices for products and services. To defeat numerous competitors and attract more customers, we should learn from the ancients and seek innovation, fully utilizing the thick-skinned and black-hearted marketing strategy to create our own large market and make it thrive. The success or failure of marketing directly affects a company's image and even determines its rise or fall. The legendary figure Su Qin, with the humble status of a commoner, in the Warring States period over two thousand years ago, used his eloquence and the thick-skinned and black-hearted strategy to excel and become an ancient marketing expert and the master of the thick-skinned and black-hearted doctrine in the Warring States period. This book deeply analyzes the internal objective laws of marketing from the perspective of Su Qin's persuasion methods and "The Thick-Skinned and Black-hearted Theory," applying ancient wisdom to the modern era, seeking innovation, and creating the new concept of thick-skinned and black-hearted marketing.