Strategic Management: Methods of Cross-Departmental Interaction

Author: Bo Shifan Hai Bin
Publisher:
Publish Date: 2003-11-01
Features: This book introduces and discusses the theories and methods of strategic management from the perspective of cross-departmental interaction. It emphasizes value creation for customers, employees, and owners. At the beginning of each chapter, a "focus company" is presented, such as Nike, Microsoft, and Hilton, as examples to illustrate the key points of the chapter throughout. An excellent strategic manager is also an excellent general manager. Successful strategic management requires the ability to view an organization as a whole and must break free from the professional mindset often acquired in previous work and study. This book is truly an integrated textbook that combines fields such as management, finance/accounting, international business, information systems, and sales in a cohesive and interconnected way. This book provides a well-supported discussion of strategic management issues from the perspective of cross-departmental interaction. It is written by a professor/consultant in strategic management and has been enriched by insights from numerous experts in finance, sales, accounting, e-commerce, international business, and business management.