Capture the Weird Fans: Visual Marketing Strategy

Author: Lin Zimin
Publisher:
Publish Date: 2003-08-01
Features: This book compiles visual marketing cases and the strategic elements of creating visual icons. You can not only quickly get started with the success keys of visual marketing strategies but also learn methods for exploring consumer usage concepts and brainstorming marketing ideas through the full-brain exercise of a mosquito repellent marketing case. Additionally, you can discover visual business opportunities and inspiration by analyzing the consumer lifestyle patterns of the top 8 visual icons in Taiwan using the ICT database.