Smart People · Clever Tricks: Enhancing Corporate Image

Author: Paul Tim (USA)
Publisher:
Publish Date: 2004-06-01
Features: A strong corporate image is the pursuit of every manager, and its value is sometimes difficult to measure in monetary terms. Building a positive corporate image requires the accumulation of time, investment in advertising, product improvements, and other important factors, but public relations also play a significant role in this process. This book introduces the essential elements for shaping a corporate image, such as understanding public relations, uncovering the secrets of the media, improving one's own image, leveraging mass media to promote oneself, generating news effects, planning special events, winning with unconventional strategies, and handling negative reporting with 101 effective methods. Based on the practical experience of public relations experts, the book is presented in a step-by-step, user-friendly manner, providing practical and effective assistance for various companies in managing their media relationships successfully.