Competitive Strategy

Author: Xie Kefan
Publisher:
Publish Date: 2003-09-01
Features: Competition has existed since the birth of humanity, known as the struggle for survival. The history of social and economic development is essentially a history of competition, and the competition among enterprises has been more vividly reflected in the process of social and economic development. The competition between enterprises has gone through three stages in terms of competitive methods: price competition, differentiated competition, and core competency competition. Meanwhile, the purpose of competition has evolved from competing for profits to competing for market share and market leadership.