China Super Shopping Center Investment and Development Guide

Author: Chen Jianming
Publisher:
Publish Date: 2003-04-01
Features: The SHOPPINGMALL project, as one of the most complex development and operation models in the retail industry, has become a hot topic in China's retail sector in recent years, attracting significant attention from both the market and the media—not limited to discussions among industry professionals, but also inspiring practical development operations by many investors and developers. "The Investment and Development Guide for Chinese Super Shopping Malls" provides professional interpretations of various issues in the investment, development, and operation of SHOPPINGMALL projects. The book's theories on investment decision-making for SHOPPINGMALL projects, market consulting, financing, design and planning, public relations, project ERP, human resources, and the development model of U.S. commercial real estate are undoubtedly of guiding and reference value for the growth of the SHOPPINGMALL industry.