Book Publishing Studies

Author: Zhang Tianding
Publishing House: Henan University Press
Book Description:
China is a country with a long history of book publishing and rich cultural classics. In addition to the earliest textual materials recorded on oracle bones and bronze inscriptions, by the Western Zhou and Spring and Autumn periods, bamboo slips and silk books for dissemination had already emerged. Subsequently, throughout the dynasties, people compiled, wrote, engraved, and collected books, accumulating a wealth of cultural classics and giving rise to related academic research on book publishing. This book is one in a series on editorial publishing, drawing nourishment from the intellectual heritage left by predecessors, and summarizing the experience of book publishing through research that combines history and reality. It explores the laws of book publishing, constructs a theoretical system for book publishing, and guides practical applications in the field.
Table of Contents:
Chapter 1 Introduction
Section 1 The Object and Tasks of Book Publishing Studies
Section 2 Related Disciplines of Book Publishing Studies
Section 3 Research Methods in Book Publishing Studies
Section 4 The State of Book Publishing Education
Chapter 2 The Origin and Development of Books
Section 1 The Origin of Books
Section 2 Forms and Evolution of Books
Section 3 The Nature and Characteristics of Books
Chapter 3 Composition, Measurement, and Classification of Books
Section 1 The Composition of Books
Section 2 Measurement of Books
Section 3 Classification of Books
Chapter 4 Book Editing Process
Section 1 Topic Planning
Section 2 Manuscript Organization
Section 3 Manuscript Review
Section 4 Editorial Processing
Chapter 5 Book Cover Design
Section 1 Definition and Role of Cover Design
Section 2 Content of Cover Design
Section 3 Requirements for Cover Design
Chapter 6 Book Publishing Process
Section 1 Manuscript Submission for Printing
Section 2 Proofreading of Sample Types
Section 3 Quality Inspection
Section 4 Post-Editorial Work
Chapter 7 Book Printing
Section 1 Definition and Elements of Printing
Section 2 Types and Characteristics of Printing
Section 3 Book Printing
Section 4 Book Binding
Chapter 8 Book Cost Accounting
Section 1 The Composition of Book Costs
Section 2 Cost Accounting for Books
Section 3 Book Pricing
Chapter 9 Book Marketing
Section 1 Books and Readers
Section 2 Books and Publicity
Section 3 Difficulties in Book Business Operations
Section 4 Book Marketing Strategies
Chapter 10 Book Publishing Management
Section 1 Overview of Publishing Management
Section 2 Publishing Management Organizations
Section 3 Publishing Management Tools
Chapter 11 The Current State and Development of China's Publishing Industry
Section 1 Publishing System Reform
Section 2 The Rise of Private Publishing
Section 3 Future Prospects for the Book Industry
Chapter 12 Qualities of Book Publishers
Section 1 Strong Ideological and Political Standards
Section 2 Strong Professional Skills
Section 3 Familiarity with the Laws of Book Publishing
Section 4 Pioneering and Pragmatic Innovative Spirit
Appendix:
Law of the People's Republic of China on the National Common Language and Characters
Regulations on Book Publishing Management
Provisions on Book Quality Management
Provisions on the Use of Numbers in Publications
Rules on Punctuation Marks
Proofreading Symbols and Their Usage
References