Guerrilla advertising

Author: Jay Conrad Levinson (USA)
Publisher:
Publish Date: 2005-09-01
Features: How to create high-return ads with low investment, achieving conventional goals with unconventional strategies to seek the biggest return with the smallest investment. A marketing classic. The core concept of "guerrilla" marketing lies in: breaking the mold in fierce marketing, using new, unique, and creative ideas, not relying on massive promotion and spending, fully utilizing limited resources, to seek the biggest return with the smallest investment. By reading this book, you will learn how to:
◎ Develop advertising strategies
◎ Design effective ads and copy
◎ Maximize advertising effectiveness
◎ Focus on the audience
◎ Save costs
◎ Design layouts and polish text
◎ Adjust strategies for media
Read this book first, then spend money on advertising. Guerrilla marketing master Jay Conrad Levinson applies proven guerrilla wisdom to the essential, attractive, and costly advertising that is crucial in marketing. Ads are everywhere, and many people think they know what a good ad is after seeing one, but Levinson repeatedly proves that what you don’t know will hurt you. In this book, author Jay Conrad Levinson details the formulation of advertising strategies, the design of effective ads and copy, and shares anecdotes of modern advertising successes and failures in maximizing advertising effectiveness. It’s engaging to read and teaches the fundamental principles of advertising economically and effectively.