Guerrilla marketing

Author: Jay Conrad Levinson (USA)
Publisher:
Publish Date: 2005-09-01
Features: This book, which sparked a guerrilla marketing revolution, has been expanded and fully revised, making it an ideal resource for every marketer in the 21st century. "In the field of marketing, no one understands better than marketing expert Jay Conrad Levinson how to use various marketing weapons to create profits. He himself is a living testament to his unconventional marketing thinking." — Entrepreneur "Everywhere you look, there are informative and clever marketing techniques." — Cassell's Review "A source of inspiration for many independent entrepreneurs." — Booklist "This book is a, filled with marketing techniques and secrets, 'raisin pudding.' It provides small businesses with over one hundred independent, affordable, and effective marketing ideas." — Los Angeles Times
The core concept of "guerrilla" marketing lies in breaking the mold in fierce market competition, using innovative and unique ideas, without relying on massive promotion and spending, and making the most of limited resources to achieve the biggest return with the least investment. Since its publication in 1983, this book has been the best read for entrepreneurs in marketing. After being fully revised and expanded, it not only provides hundreds of solid marketing weapons and valuable business advice for today's market but also establishes the fastest-growing markets of the 21st century and strategies for capturing them, formulates marketing strategies for collaboration with other businesses, and offers advanced management experiences and latest technology information for companies.