Organize marketing

Author: Wang Yonggui (Editor)
Publisher:
Publish Date: 2005-08-01
Features: In the current era of intense competition, collaboration between enterprises has become the key to winning. Network organizations and relationship-oriented enterprises have garnered unprecedented attention. This book focuses on organizational marketing as its main theme, with organizational suppliers and organizational customers (including government, businesses, and institutions) as its research subjects. From a combination of theory and practice, it systematically explores and analyzes important issues such as organizational markets, organizational marketing, organizational market relationship management, organizational market e-commerce, organizational market segmentation and demand analysis, organizational market product management, organizational market service management, organizational market channel management, organizational market pricing strategy, organizational market communication, and organizational marketing strategy, based on summarizing and organizing the latest international research findings and best corporate practices, while emphasizing the uniqueness of organizational marketing compared to consumer marketing.