Loyalty management

Author: Wei Jun
Publisher:
Publish Date: 2005-09-01
Features: Four Core Technologies
Loyalty Employee Selection Technology
Value Shaping Technology
Happiness Inspiration Technology
Competence Cultivation Technology
Three Types of Solutions
Ancient Wisdom: The Great Wisdom of Imperial and Sage Loyalty Management
Psychological Science: Scientific Basis for Shaping Loyal Employees
Learning from Others: Strategies for Loyalty Management in Successful Cases
Representative Corporate In-House Training:
Financial Industry: Bank of China, China Construction Bank, Industrial and Commercial Bank of China
Heavy Industry: China Shipbuilding Industry Group, China Aviation Industry Group, China Industry Group
Food Industry: Yili Group, Hei Wu Liu Food Co., Ltd.
Electronics Industry: China Electronics Technology Group, China Putian Information Group, Beijing Panasonic Color Television Tube Company, Beijing Zhaowei Group
Pharmaceutical Industry: Beijing Tong Ren Tang Co., Ltd., Yu Sheng Tang Group
Manufacturing Industry: Beijing Bubukexue · Wilcox Company, SAIC General Motors Wuling Liuzhou Machinery Company
Power Industry: State Grid Corporation of China, Sichuan Provincial Power Company, Tianjin Power Company, Luoyang Power Supply Company
High-Tech Enterprises: Great Wall Software, Huicong International Information, Zhongdi Hua Da Electronic Design Company, China Aviation Information Group
Construction, Real Estate Industry: China Road and Bridge Group, Beijing Shichuang Group
The Chinese people cannot stand without loyalty. We speak of loyalty in how we treat others, of faithfulness in love, and of loyalty in employees. So, what is the meaning of "loyalty"? There are likely three layers of meaning: First, loyalty is a heart. Second, loyalty is a mouth. Third, with loyalty, there is no need for a mouth or heart.
Throughout the dynasties, Chinese emperors and sages have studied loyalty, especially the richly connoted art of governing people, leaving us a legacy of loyalty management. As Zhu Xi said, "The way of the sage enters the ear, resides in the heart, is stored as virtue, and is acted upon as a cause." It is necessary and our duty to learn and apply this wisdom well.
Modern psychology and management provide us with many practical tools for loyalty management from another perspective. This book attempts to combine these two aspects effectively, allowing everyone to learn and master them together.