I'm crazy about Super Girl

Author: Sun Xiantao
Publisher:
Publish Date: 2005-09-01
Features: Here presented to you is a collection of reports from Xinjing News over the past few months about Super Girl. During these months, we witnessed the birth of a ratings phenomenon alongside our readers, sharing the joy and reflections of an ordinary TV audience. Now, let's return to those unforgettable days and nights, reliving the Super Girls who brought us laughter and tears! This book comprehensively records the hundreds of days and nights of the Super Girl frenzy, uncovering the inner workings behind the auditions, the Top 10 competition, Ke Nan's withdrawal, the contract controversy, and more. Exclusive interviews with the families of the top three, Li Yuchun, Zhou Bichang, and Zhang Liying, reveal the mysteries of their growth! Comprehensive interviews with judges Ke Yimin, He Nan, He Jiong, and Xia Qing, as well as hosts Li Xiang and Wang Han, unveil the behind-the-scenes operations of the Super Girl phenomenon! Super Girl has left music critics hearing "dolphin sounds," entrepreneurs seeing money, sociologists spotting "neutralization," and politicians seeing democracy. Countless ordinary TV audiences have found joy in it. Indeed, nothing is more unforgettable than joy, especially when it comes so effortlessly this time. Super Girl is undoubtedly a myth on China's television screens over the past decade—a breakthrough for local stations seeking to become national giants—and a major event in the entertainment lives of the Chinese people in 2005. From a professional perspective, the success of Super Girl can be attributed to three key factors: First, it provided Chinese TV audiences with a new form of entertainment, significantly broadening the age range of viewers. According to our observations, many "fans" of the show—like those calling themselves "lao fan," "yumao," and "he fan"—were almost non-existent in front of the TV before; but this time, Super Girl on Fridays brought them back to the screens. Second, it respected the tastes of the masses. For a long time, our TV programs have been accustomed to top-down moralization and indoctrination, lacking an understanding of ordinary human nature and universal interests. Since Super Girl has arrived, let the experts feel good about their own little worlds, while the people can use remote controls to vote and text messages to select their favorite "Super Girls." Third, mature marketing and promotional strategies, especially the skillful use of various new media. Super Girl originated on TV but rose to fame online—millions of posts and billions of text votes showed us the astonishing passion and massive spending power of Chinese TV audiences, allowing Hunan TV to profit immensely from the "Super Girl game." No one is "suddenly famous." The Super Girls shining on stage were once ordinary daughters, which is the core rule and most captivating charm of the "Super Girl game." Over these months, we witnessed the birth of a ratings phenomenon, the growth of some ordinary girls into extraordinary Super Girls, and shared the joy and reflections of an ordinary TV audience. Now, the smoke of the Super Girl competition has just cleared. Let us place our once fervent attention in gentle gazes, turning our focus to the Super Girls who have just embarked on their long journey to stardom. Thank you for the laughter and tears you brought us, and we wish you the futures you desire.