Selected entries from Lei Feng's Diary

Author: Hou Jianfei
Publisher:
Publishing Date: 2003-01-01
Features: The life of a person is limited, so serving the people is unlimited. I want to devote my limited life to the boundless service for the people. This third edition of the book consists of 20 chapters, with the main changes being: 1. Added a new chapter on "Marketing of Non-profit Organizations" to replace the "Marketing of Technology" chapter; 2. Removed the chapter on "Measurement of Market Demand" and moved the chapter on "Marketing Information Systems" to the 8th position; 3. Made significant revisions and adjustments to chapters such as "Distribution Channel Decisions," "Advertising and Personal Selling," and "Service Marketing"; 4. Content in other chapters was also appropriately supplemented and revised in response to changes in the environment and the development of the discipline. The book selects several representative entries from a large number of Lei Feng's diaries. From these richly detailed diary entries, readers, especially young readers, can gain a more complete understanding of Lei Feng and experience his noble qualities and broad-mindedness.