Company strategy

Author: Richard Koch
Publisher:
Publish Date: 2002-10-01
Features: Everyone knows that strategy is the cornerstone of a business, but few know how to make strategy truly serve the business. This book will tell you how to:
Understand and implement strategy
Avoid pitfalls
Discover your true competitive advantages
Focus on strategy
Measure success
Develop successful strategies for your business
Become an expert in strategic planning within an organization
Corporate strategy is closely related to the future direction of the company. This book introduces how to formulate and implement sustainable competitive strategies through simple and clear language and rich, detailed examples.