Customer Management

Author: Ross Jay
Publisher:
Publish Date: 2002-10-01
Features: The SMART Managers Series is a collection of books designed to provide a fresh learning experience for busy managers. The series comprises over 20 volumes, integrating wisdom, experiences of successful individuals, and practical insights. It offers concise fundamental concepts as well as first-hand experience and techniques, providing managers with innovative solutions. The SMART Managers Series selects themes universally recognized as most important by today's business professionals, explores the most challenges faced by businesses and managers, and provides the most comprehensive and cutting-edge management concepts and tools to help them stand out in fierce competition. Every customer has different requirements—how can we meet all their needs and provide them with exceptional service? We all know that customers are king, and customers are always right. But how many of us know how to win over customers and make them feel 100% satisfied? Excellent managers should understand which customer services are truly crucial. This book will show you how: Develop a customer-centric vision goals Get close to customers Manage your customers Transform customer complaints into new business opportunities Build long-lasting relationships with customers Use Guan Changjiang for marketing Win new customers Utilize the Internet to develop customers