Brand and building a brand

Author: John Mario
Publisher:
Publish Date: 2002-10-01
Features: Whether it's buying a denim jacket or a computer, car, today's consumers not only care about the price but also pay more attention to the brand. A strong brand is the secret weapon that has allowed century-old stores to endure over time. How should excellent managers build, support, and manage their brands to make their company's products market winners? This book will help you understand: how to build a brand, how to understand brand value, how to develop a brand, how to become an excellent brand manager, how to measure success, and how to become a brand management expert in the organization. This book will guide you to success. Read it carefully, practice the ideas within, and your sales records will undergo a surprising change.