Sustained Success: Revealing the Secrets of Business Growth

Author: Li Hong
Publisher:
Publish Date: 2005-06-01
Features: Simple, business management theory that everyone can understand; Quick, solve corporate strategic problems in just two days; Happy stories – a relaxed and fun learning approach; Practical, use the wisdom of the Chinese to solve problems for Chinese businesses.
If a company wants to achieve greater development, it must set higher and more ambitious goals and then strive to achieve them, discarding traditional and conservative targets. The difference between a century-old business and other companies lies not in what products they produce or how they operate them, but in the fact that the former possesses enduring and correct business values. For a company, the most valuable yet easily overlooked thing is precisely this intangible and transcendent value that goes beyond immediate gains.
The most dangerous thing for a company is stagnation. As long as we maintain fresh thinking and keep imagining, we can achieve greater success. This book simplifies complex strategic theory into four steps, through which companies can form their own strategic framework and plan their development strategies. These four steps include:
1. Determining the correct direction of development;
2. Selecting a reasonable business mix;
3. Forming an efficient corporate organization;
4. Possessing the ability for sustainable growth.
Among these four steps, the direction and goals are the most critical. If the direction is wrong, the higher the efficiency, the further away from success you will be. The development of core businesses is the foundation and driving force of a company’s growth. Organizational growth determines the quality of the company, as well as the level and scale of its development. Corporate capabilities are the fundamental guarantee of a company’s growth.