TV Color Creation Techniques

Author: Shao Changbo
Publisher:
Publish Date: 2003-01-01
Features: This book elaborates on how to utilize color techniques in television art creation. It outlines the evolution of human color concepts and introduces television color technology and the color modeling in artistic composition, explaining the basic concepts of color theory from theory to practice. Its prominent feature is the integration of color technology and color art, such as discussing the color modeling techniques of different genres of works—such as film and television scripts, variety shows, music television, television poetry, and television advertisements—in separate chapters. It particularly conducts case studies of television works adapted from renowned literary works, striving for specificity and vividness while emphasizing practicality and operability. This book not only provides reference and inspiration for professionals engaged in television production, such as directors, cinematographers, lighting designers, art directors, costume designers, and makeup artists, but also offers guidance for faculty and students in higher education programs in film and television.