Marketing Great Reference

Author: Li Wei
Publisher:
Publish Date: 2003-09-01
Features: "Marketing Reference" is like a mirror. This mirror is not an ordinary one. Although through this mirror we cannot directly see a beautiful future, with this mirror we can be given some magical powers. Just like wearing a magic ring, we gain the power to transcend nature. The cases in this book involve many industries, such as pharmaceuticals, air conditioners, wine, real estate, and footwear, etc. Additionally, it includes planning examples from some organizations, such as schools and the "Western Brain Bank." This book does not follow the old ways but adapts to the development of the times. It proposes unique insights into the development of current booming short message marketing opportunities, offering reference models and samples for enterprises' marketing planning in the new era. The case studies are both comprehensive and focused, allowing readers to enjoy entertainment and relaxation while reading, while also discovering their own shadows to avoid repeating mistakes in their planning activities.