Research Reference for Pharmaceutical and Health Product Marketing

Author: Lizard Team
Publisher:
Publish Date: 2004-07-01
Features: Since its establishment, the Lizard Team has become a professional group integrating marketing, planning, and consulting in the industry. The marketing red book of pharmaceutical and health products published this time is the exploration and reflection of the Lizard Team on the marketing practices of pharmaceutical and health products. It is also a valuable classic that we created wealth, achieved dreams, and are willing to share with fellow practitioners. This book is the most practical and inspiring marketing masterpiece so far. Its publication has significant reference and guiding significance for domestic pharmaceutical and health product companies, pharmaceutical marketers, and. It is a practical MBA case textbook worth all pharmaceutical marketers to study seriously.