Author: Philip B. Crosby (USA)
Publisher:
Publish Date: 2005-03-01
Features: "A manager who spends half a day extracting from Crosby's books will find the time spent is a valuable investment." — Business Week Magazine, USA "Crosby, the apostle of American quality, is one of the greatest management thinkers of the 20th century. He sparked a quality revolution in the American business world and shared his eternal ideas with them." — Time Magazine, USA "Among all the masters of quality, none can inspire people's passion for quality as passionately as Crosby. The list of Crosby's clients is like the roster of successful American companies, some of which, including General Motors, Milliken, and PPG, have won Crosby's own quality award—the Quality Myst Award." — Business Week Magazine, USA "Crosby's views are very simple: Do it right the first time. This has spread worldwide, and the world has become better because of it. Today, it's hard to find poor-quality cars or other products, thanks to Crosby." — F. T. Tim Demler, Former CEO of ITT Corporation As the father of quality, Crosby not only pierced the cave of quality with his eyes and mind but also used his heart and pen to preach the gospel of the quality century. In his books, you can feel a strong will to life and a drive for happiness, without obscure jargon or a hazy gaze behind glasses. They are vivid reflections of real life and revelations for the world of management. Therefore, it is only natural that his thoughts and actions have had a profound impact on the leaders of the global business world, and becoming a management bestseller is merely an additional medal on the chest of a hero.
I and quality
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