Market Forecasting and Management Decision Making (Third Edition)

Author: Jian Ming
Publisher:
Publish Date: 2005-03-01
Features: This book integrates market research, market forecasting, and management decision-making into an organic whole and is presented and analyzed according to the business management process of enterprises. It employs numerous case studies to simulate real business environments, focusing on cultivating readers' practical forecasting and decision-making skills. The introduction elaborates on the relationship between market research, market forecasting, and management decision-making; Part 1 introduces the basic principles and operational processes of ten survey methods, as well as data analysis using SPSS software; Part 2 covers common market forecasting methods and the forecasting-specific software Eviews; Part 3 discusses the procedures, principles, and analytical methods of management decision-making. This book can serve as a textbook for undergraduate and graduate students in economics and business management at universities and colleges, and is also suitable for professionals in market research companies, management consulting firms, and business executives.