2003-2004 China Chain Operation Yearbook

Author: China Chain Store & Franchise Association
Publisher:
Publish Date: 2004-09-01
Features: The China Chain Store & Franchise Annual is compiled by the China Chain Store & Franchise Association, serving as a vital medium that records the annual development trends and of China's chain industry, gathers relevant data and cases. It covers the development status and global chain industry trends of various retail formats and marketing methods in China, including supermarkets, convenience stores, specialty stores, department stores, shopping malls, home centers, and franchising. It provides both longitudinal comparisons of domestic and regional chain industry development levels and cross-sectional comparisons with international peers, as well as relevant policies and regulations. It is a comprehensive, annalistic handbook-style tool that fully reflects the panorama of China's chain industry development.
The 2003-2004 China Chain Store & Franchise Annual, while maintaining the original core framework, adds new analysis reports on the chain industry status of 2001, 2002, and 2003 (summaries); major survey reports such as "Industrial Relations Between Consumer Goods Manufacturing and Retail in China (2002)", "Supermarket Customer Shopping Behavior (2003)", and "Key Findings of Supermarket Stockout Survey (2003)". These reports were completed by the China Chain Store & Franchise Association in collaboration with several renowned domestic and international consulting institutions, based on extensive industry surveys and the analysis of vast amounts of data.
The 2003-2004 China Chain Store & Franchise Annual also describes the development status of chain operations in 28 provinces and cities across the country, with a special focus on introducing the chain industry conditions in some central and western regions. This provides significant reference value for fully understanding the current development levels and trends of chain operations in various domestic regions.