Perfect Match -- New Concepts in Marketing and Management (Includes Disc)

Author: Yuan Yue
Publisher:
Publish Date: 2004-03-01
Features: "Strongest doesn't always mean right for you," this book explores the relationship between marketing and corporate management in various aspects, focusing on the current situation in China and proposes the concept of "perfect match" in marketing and management. It explains that the success of business marketing and management lies in finding partners that align with their own development, customers, and services, establishing a collaborative service alliance system and service mechanism that meets the overall needs of consumers. Over the past 10 years, the author has personally consulted with 300 companies in marketing and management, and the cultural and fashion influences on marketing, as well as the related survey data presented in the book, are highly beneficial for managers' learning and research. Many articles from the book were published in media such as China Business News, Economic Observer, and Financial Times, sparking enthusiastic responses from readers. "Strongest doesn't always mean right for you! The value of social connections lies in the ability to make even cats appreciate mice. You need to break this hole and be recognized in another one—this is the transcendent value of social connections. Many of our products are technically excellent, but they can't compete in the market with others. Why? Marketing fails to move people and doesn't follow the rules of other holes. Over the past 10 years, the author has personally consulted with 300 companies in marketing and management, and the cultural and fashion influences on marketing, as well as the related survey data presented in the book, are highly beneficial for managers' learning and research. The success of business marketing and management lies in finding partners that align with their own development, customers, and services, establishing a collaborative service alliance system and service mechanism that meets the overall needs of consumers.