Crisis Management -- The Key to Government, Enterprises, and Individuals Maintaining Unbeatable Strength

Author: Ping Chuan
Publisher:
Publish Date: 2005-03-01
Features: An excellent enterprise can weather a crisis, an average enterprise may perish in it, and only a great enterprise can develop itself in a crisis. — Andrew Grove, former President and CEO of Intel. The method used to avoid disaster during a hurricane is not much different from the one used during a storm or any other event. In other words, crisis events may vary greatly, but they can be addressed through a set of crisis management procedures and necessary measures. Crisis management is the key for governments, enterprises, and individuals to remain invincible. Crisis has become a normal part of our lives, not just an event in it. This applies to governments, enterprises, and individuals alike. A country without a crisis awareness will eventually face problems; an enterprise without it will eventually collapse; and an individual without it will inevitably encounter unpredictable misfortunes. In this sense, crisis is a test, and the outcome is either rebirth in the crisis or disappearance in it. In this book, we are not aiming to discuss theoretical aspects but rather to raise awareness of crisis management and prevent problems before they arise. We also want to convey the idea that solid defense is the fundamental way to prevent crises. Because while solving problems properly is certainly desirable, eliminating crises in their early stages is truly successful.
Let us begin the journey of this book with two of the three sentences from Wu Bingxin, the former CEO of San Zhu, after he survived the life-or-death trials of San Zhu: “The best time is also the most dangerous time.” I want to share San Zhu’s experiences, lessons, and insights with everyone, hoping to raise awareness of crisis management.”