International Business Management (Second Edition)

Author: Xue Qizhi
Publisher:
Publish Date: 2005-04-01
Features: With the end of the Cold War era, the complementarity and interdependence of economies worldwide have become increasingly strong. The internationalization of businesses and cross-border operations have emerged as a major trend in the current global economic development, posing challenges to traditional trade theories. The formation of the International Business Management course is based on the refinement and integration of disciplines such as international trade, international marketing, international investment, international commercial law, and business management, all centered around the theme of corporate international operations. This textbook was compiled based on the lecture notes of the International Business Management Department at the School of Management, Fudan University. It is divided into twelve chapters and fourteen cases, including Introduction to International Business, Basic Theories, Business Environment, Operational Methods, Business Strategy, Marketing Management, Financial Management, Human Resource Management, etc. Each chapter is also accompanied by discussion questions.