Management Communication Copy

Author: Bell
Publisher:
Publish Date: 2005-04-01
Features: This book is written for professional courses for senior undergraduate students, MBAs, and EMBAs. It introduces the fundamental writing and presentation skills needed in a business environment, covering the use of various communication tools, new communication technologies, cross-cultural communication, communication during crises and media relations, conflict resolution, and more. A key feature of this book is applying communication concepts and skills to specific business situations beyond communication itself, addressing many questions from business practice. For example: How can effective communication tools help a company achieve its mission? How can business writers or presenters tailor their communication to the specific needs of their readers or audience? How can managers make the most of today's new communication technologies? How can emerging managers prepare fully for the challenges of cross-cultural communication?