Business Path

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Features: Asia's "Enlightenment to the Highest Realm of Business" Book: "Small business aims for profit, big business aims for people." The mysteries of the business path are fully revealed in the philosophical stories, and it is a book that Korean CEOs keep on their desks. An epic work in Asia, a bestseller in Korea! Over 2 million copies sold! It tells the real story of a humble grocery store clerk who grows into a great merchant. Although The Way of Business is a Korean novel, it quotes extensively from Chinese classics. Glimpsing the business path reveals the roots of Chinese and Korean cultures. It is no exaggeration to say that The Way of Business is a philosophical novel written for the Chinese. As an epic work in Asia, The Way of Business quickly broke 2 million copies upon its release, creating one of the most dazzling miracles in Korean publishing history. It rapidly dominated the bestseller lists in Korea, Japan, Singapore, and other Asian countries, forming a fever for The Way of Business in the Asian cultural circle. The author skillfully combines the abstract and the concrete, making the content easy to understand while the implied meanings burst with the radiance of Zen philosophy, fully embodying the profound essence of Buddhism and Taoism through the art of business. The novel depicts the real and mysterious, legendary life of In Sang-wo, a great merchant in early 19th-century Joseon, as well as his methods of making and spending money. The entire novel is filled with climaxes, like solving a series of intricate puzzles, vividly and engagingly telling the way of business and the way of being a person derived from it, offering unique interpretations of the business path and business techniques, which has been hailed by many renowned business figures as a book that "enlightens the highest realm of business." Since childhood, In Sang-wo had studied Chinese under his father's strict guidance, determined to fulfill his father's wish of becoming a "translator" in Joseon. As Sang-wo grew older, his father began to feel that under the corrupt examination system of the time, his dream of becoming a translator might never be realized. Thus, he abandoned his pride as a scholar and borrowed money from Hong Deok-joo, a wealthy merchant in Uiju, taking Sang-wo with him into the world of business. However, when they carried hope and planned for their future lives, a misfortune befell them. Park Chul-moo of the main house of Songshang, seeking self-preservation, had Sang-wo's father executed, turning him into a ghost. With a heart full of revenge, Sang-wo was demoted to a government slave, living a life worse than pigs and dogs...