Partnership · Profit Secrets in the New Business Environment: Profit Secrets in the New Business Environment

Author: Michael C. Knickham
Publisher:
Publication Date: 2002-04-01
Features: Partnership is the lifeline of e-commerce, as online consultants require highly personalized services. Obviously, no single company can quickly meet so many specific and nuanced demands on its own. However, most businesses do not know how to begin building innovative partnerships, such as affinity organizations, dedicated communication networks, self-service business partners, syndicated e-commerce, affiliate programs, and online learning forums. In this book, Michael C. Knickham explains how businesses can leverage the Internet to form business partnerships with competitors, customers, suppliers, distributors, employees, and other companies, jointly building a mutually beneficial business environment. From Amazon.com's consumer service program to General Motors' advanced B2B service center CONVISINT, the author demonstrates that partnerships once requiring years to develop can now be operational in just days or even hours. This book unfolds a grand curtain, revealing the specific elements that constitute better ways of doing business in e-commerce, analyzing trends, listing how companies like eBay, Altoris Energy, GoFish, Cisco, and Prosavvy leverage advanced technology-based business partnerships, proving that developing and managing partnerships can bring economic benefits, and identifying which methods are effective and which ones do not. Today, online businesses are actively exploring strategies to achieve profitability, and partnerships are one such option—and they will become one of the new weapons to win the e-commerce era.