Packaging Art Design

Author: Huang Jichun, Chen Liannian
Publisher:
Publishing Date: 2002-08-01
Features: With the gradual deepening of China's reform and opening-up and the rapid development of the economy, the demand for design continues to grow. Art and design academies have sprung up like mushrooms after rain across the country. How design education adapts to social development, how to establish a perfect design teaching system, how to highlight the distinctive features of their own schools, how to improve discipline construction, and how to enhance teaching quality have become key concerns. Textbooks are the key to these priorities. This is a series of books designed for art and design education in art academies. The contributors are all leading and backbone figures in design education in art academies. They not only have rich teaching experience and a rigorous academic attitude but, more importantly, a strong sense of mission and responsibility. Before writing, Chongqing University Press organized multiple discussions to reach a consensus and formed the following characteristics of this series of books:
Based on the development trends of art and design education in the 21st century, employment trends, and curriculum design, the overall framework of this series of textbooks has been determined. Building on the analysis of currently mature reference books and textbooks, we have adopted the strengths while avoiding the weaknesses, focusing on the essential knowledge and skills that undergraduate students must master in each course. At the same time, considering the characteristics of art education, we have provided teachers with the flexibility to teach according to their practical experience and theoretical inclinations.
As textbooks for art and design majors, we have paid attention to the transition from fine arts to design, highlighting the characteristics of art and design. We have also focused on the teacher-student relationship in the textbook, emphasizing both the teaching aspects and the learning elements. We have avoided the excessive use of examples, using them only as visual explanations and demonstrations of knowledge and skills. Design should be part of the national innovation system, and design will play a new and more important role in the development of all industries. With the globalization of the economy, our design must create new knowledge domains and skills to adapt to the increasingly fierce and competitive environment. As an art and design education that belongs to the humanities, it needs to continuously evaluate teaching objectives and adjust development directions. The writing of textbooks should explore modern studies in art and design, reflect contemporary characteristics, and explore the future trends of art and design development. This textbook has made efforts to explore these aspects to varying degrees.
We know that the continuous "improvement" of textbooks will be an eternal topic.