High-speed marketing (Part 1 and Part 2)

Author: Zhou Quansheng
Publisher:
Publish Date: 2004-01-01
Features: China is the world's largest emerging market. With a strong team and advanced marketing models, it is possible to rapidly generate sales revenue exceeding tens of billions. This book primarily focuses on the "salesperson-customer" relationship issues in different work contexts. It advocates a comprehensive development approach. Simply being familiar with one context is enough to make a living, but it certainly does not qualify one as a qualified high-speed marketing warrior. Similarly, a company being familiar with only one context is not a qualified high-speed marketing enterprise. This book emphasizes the different organizational, management, and personnel sales combination techniques in the four major contexts of "Heaven, Earth, People, and Home."
Heaven refers to the information decision network and the overall planning oversight.
Earth refers to customer service center promotional techniques.
People refers to field sales, one-on-one selling, professionalized sales processes, and sales scripts.
Home refers to the creation of an atmosphere in training centers and employee service centers, as well as team building.
Finally, a "Longitude and Latitude" chapter brings in public relations, advertising, corporate culture, and other content, acting as a subtle thread that connects all the systems together.