Children's products brand marketing

Author: Keith Del Vecchio (G.D.) Wang Jianan
Publisher:
Publish Date: 2000-01-01
Features: Disney, McDonald's, Barbie Dolls
These are all brands that have built their success and reputation through the children's market, holding an unparalleled position in children's hearts.
These well-known brands deeply understand children's psychology, which enables them to dominate the children's consumer market. However, most companies lack this knowledge.
This book showcases and analyzes the world of children's thoughts.
It provides winning strategies for manufacturers seeking to capture the children's market.