Consumers can also become "capitalists" — the theory and application of consumer capitalization

Author: Chen Yu
Publisher: Guangxi Science and Technology Press
Book Description:
If you are an ordinary consumer, you can understand that your consumption itself is an investment. Not only do you purchase services and products that are worth their price, but you can also gain continuous profits from the enterprise, accumulating more wealth for yourself. If you are an entrepreneur, you can find methods to expand your market and solve funding shortages, no longer being troubled by market sales for the development of your business. If you are a local official, you can discover important pathways to accelerate local economic development. If you are a senior leader, you can find the golden key to solve issues in industries, departments, or even the economy as a whole.
This book is centered on the theory of consumer capitalization, profoundly elaborating on its socio-economic background, historical origins, theoretical structure, core content, as well as its operational methods, theoretical significance, and its role in current economic development. Through consumption as a link, it closely connects producers, operators, and consumers, achieving a win-win and common prosperity for all parties.
Author Bio: Academic Profile
Chen Yu, male, professor, and president of the World New Economy Research Institute. He serves as a senior economic consultant for multinational companies in the UK, USA, Japan, Canada, etc., and as a senior economic consultant for more than 20 municipal governments in Taizhou, China. Additionally, he is a part-time professor at eight institutions, including Peking University. Research Fields: Economic theory, corporate and urban development. Academic Activities: In the early 21st century, he proposed the theory of consumer capitalization, which has gained recognition from all sectors of society.
Table of Contents:
Chapter 1 The Capital Theory in Development
Section 1 Capital Composition in Market Economy
Section 2 The Evolution of Capital Forms
1. The萌芽 Stage of Capital
2. The Establishment of Monetary Capital
3. The Emergence of Knowledge Capital
4. The Emergence of Consumer Capital
Section 3 Definition of Three Types of Capital
1. Monetary Capital – The First Form of Capital
2. Knowledge Capital – The Second Form of Capital
3. Consumer Capital – The Third Form of Capital
Section 4 Definition of Capital
Chapter 2 The Establishment of Consumer Capitalization Theory
Section 1 Core Content of Consumer Capitalization Theory
Section 2 Historical Origins of Consumer Capitalization Theory
1. Traditional Chinese Consumption Ideas
2. Western Consumer Sovereignty Thought and Consumer Sovereignty Theory
Section 3 Theoretical Value of Consumer Capitalization
1. Perfecting and Developing Market Economy Theory
2. A New Milestone in Capital Theory
3. Theoretical Innovation in the Era of Deflation and Consumption Contraction
4. Consumer Capitalization Theory as an Important Theory to Overcome the Ill of Market Failure in Market Economy
Chapter 3 The Legal Foundation of Consumer Capitalization Theory
Section 1 The Legal Basis of Consumer Capitalization Theory
1. Consumer Capitalization and Rule of Law Economy
2. Consumer Capitalization and Rights-Based Principle
3. Consumer Capitalization and Contract Freedom
4. Consumer Capitalization and Voluntary Principle
5. Consumer Capitalization and Equality Principle
6. Consumer Capitalization and Integrity Principle
Section 2 The Challenge of Consumer Capitalization Theory to Law
Chapter 4 The Significant Role of Consumer Capitalization Theory in Economic Development
Section 1 Consumer Capitalization as the Key to Solving Financial and Market Issues in Local and Corporate Economic Development
Section 2 Consumer Capitalization as the Driving Force for Expanding Domestic Demand
Section 3 Consumer Capitalization Will Accelerate the Process of Western China's Economic Development
Section 4 Consumer Capitalization as the Driving Force for Rapid Rural Economic Development
Section 5 The Significant Role of Consumer Capitalization Theory in the Development of the Insurance Industry
Section 6 Consumer Capitalization Theory Will Favor the Establishment of a Fair and Orderly Consumption Market
Section 7 Consumer Capitalization Theory Will Strongly Promote the Construction of a Harmonious Society
Chapter 5 Practical Applications of Consumer Capitalization Theory
Section 1 General Principles of Practical Operation of Consumer Capitalization Theory
1. Scope of Application
2. Basic Conditions
3. Implementation Plan and Key Points
Section 2 Cases and Mathematical Models
1. Case and Model One: The Alcohol Industry
2. Case and Model Two: The Automotive Industry
3. Case and Model Three: The Electric Appliance Industry
Section 3 Consumer Capitalization and the Monte Carlo Physical Model
1. Historical Background of the Emergence of the Monte Carlo Physical Model
2. Application of the Monte Carlo Physical Model in Consumer Capitalization
3. Parameter Establishment of the Monte Carlo Physical Model in Consumer Capitalization
Appendix 1 Selected Excerpts from Professor Chen Yu's Speeches
Appendix 2 Selected Excerpts from Interviews
Appendix 3 Selected Excerpts from Expert Reviews
Appendix 4 Selected Excerpts from Newspaper and Journal Articles
Appendix 5 Commonly Asked Questions and Answers on Consumer Capitalization
References