Management Tutorial

Author: Hu Yansong, Liang Yihai (editors)
Publisher:
Publish Date: 2004-08-01
Features: This textbook fundamentally meets the needs of cultivating applied talents in terms of its system; it incorporates new achievements and knowledge from research in the field of management studies; and it gathers experienced teaching faculty from multiple institutions as contributors. In compiling this book, we aimed, on one hand, to comprehensively introduce the basic concepts of management, the evolution of management studies, and fundamental principles and methods of management. On the other hand, we sought to absorb the latest theoretical achievements in management studies, particularly new ideas and methods with high value in Western management studies, while paying attention to the management challenges China currently faces. This is to ensure that management studies can keep pace with the times and develop more Chinese characteristics.