11 Key Points: How to Start a Profitable and Enjoyable Company (2nd Edition)

Author: (British) Webb et al. / Gao He
Publisher:
Publishing Date: 2005-03-01
Features: This book is written by the British authors Webb based on their personal experiences in founding and managing family businesses. It can be considered a guide for the startup and development of small and medium-sized enterprises. Addressing the prominent issues small businesses may face at different growth stages—such as how to start a business, how to learn survival strategies, how to conduct marketing, how to manage finances, how to manage employees, how to implement mergers and acquisitions, how to hire accountants and lawyers, and even how entrepreneurs can alleviate their own stress—the authors provide highly practical solutions based on their own entrepreneurial experiences and lessons learned. The book also includes numerous practical tables and processes for management operations for reference, making it an excellent guide for small business startups and operations.
A standout feature of this book is its combination of theory and practice, its clear and accessible explanations, and its appeal to both experts and laypeople. The detailed introduction of management procedures and tables further enhances the practicality and applicability of the content presented.
If you are preparing to start a business but lack ideas and plans, this book will surely inspire you. If you are running your own business but feel a lack of management knowledge, this book offers a systematic learning opportunity. If you plan to strengthen management but don’t know where to begin, this book will guide you on planning and execution. And if you are researching management issues in small and medium-sized enterprises, this book provides rich examples and insights. We sincerely hope that professionals in business management, theoretical research, and teaching can all benefit greatly from reading this book.